Hidden Gems: Ruberg Jewellery Boutique

Continuing our series of ‘Hidden Gems’; where we reveal the local jewellery boutiques and shops we love and trust in London, we focus our attention this week on a Scandinavian secret. Hidden behind the brash and busy eastern end of Upper Street in Islington, Camden Passage is home to the minimalist gem that is Ruberg.

Ruberg Jewellery Boutique on The Cut London

The transformative power of jewellery can not be underrated. Making us feel more stylish, more together or more powerful than we might feel when we first wake up, jewellery is more than just an adornment for the sake of a ‘look’. When shopping for jewellery I like to feel immersed in an aesthetic that is represented by every element in the environment I’m in…the details are important. From the display cabinets, the art on the walls, the lighting, the music; these are the details that pull us in and make us feel like we want a piece of it – whether that’s a rock’n’roll edge to our slightly dull work outfit, an extra piercing, or a cool, clean, sculptural piece of jewellery to make us feel more grown up and stylish.

Ruberg Jewellery Boutique on The Cut London
Founded by Danish jewellery designer Kamilla Ruberg following her graduation from the Royal College of Art in London, Ruberg is as calm, cool and collected as you’d imagine any native Danish girl to be, and, crucially, makes you feel like that too.

Inside Out Rings by Kamilla Ruberg

Stocking a selection of what is essentially every scandi-loving girl’s dream jewellery collection; the feeling that anything in here could work for you is overwhelming. Understated, elegant lines of fluid gold and asymmetric silhouettes that work just as well with jeans and a tshirt (preferably a Ganni tshirt, obviously) as an evening LBD. There are no bad choices.

Rings by Anna Osmer Andersen

Clean lines, geometry and movement are Kamilla Ruberg’s signature style; from kinetic modern-day puzzle bangles, to a set of fluid gold rings that play tricks on the eye.

Kamilla Ruberg’s Inside Out collection

Ruberg Jewellery boutique on The Cut London

The collections have been finely tuned over the years, resulting in a broad selection of contemporary designers with a similar understated aesthetic; including well known British favourites Ruth Tomlinson, Shimmel & Madden, Polly Wales and Jo Hayes-Ward, as well as hard to find designers such as Marike Hauser, Sia Taylor and current superstar designer Yannis Sergakis.

Necklace by Yannis Sergakis Adornments

The warm interior, recently painted a gorgeous, slubby pink, makes for a calm browsing space, trying on the rings, necklaces and bracelets in a relaxed, informal setting, whilst chatting to the friendly and extremely knowledgeable staff. If you’re lucky you’ll get a glimpse of the resident goldsmiths working at the back of the shop at the bench, making bespoke orders and building up the collections, but I was too busy admiring the bespoke furniture – namely a modernist style handmade display cabinet…

Modernist bespoke display table at Ruberg jewellery boutique


Interior of Ruberg Jewellery Boutique

The walls are adorned with the artwork of fellow Danish designer Kaja Skytte, following a recent collaboration during the London Design Festival.

Wall hanging by Kaja Skytte
Wall hanging by Kaja Skytte

The latest additions to Kamilla Ruberg’s work are a beautiful example of her trademark aesthetic; with asymmetric diamonds, unusual gemstone cuts and clean, gold lines resulting in truly unique engagement rings for the non-conventional bride.

However, our favourite discovery here are these gold hoops – perfect for summer weddings and sunset cocktails…

Gold hoop earrings by Marike Hauser


Ruberg is open from Tuesday to Sunday, at 21 Camden Passage Islington, London, N1 8EA.


Facebook Twitter Twitter

Boutiques We Love