Hidden Gems: Inside Jewellery designers Zoe & Morgan’s Primrose Hill Boutique
Last week we visited the pretty London enclave of Primrose Hill, where jewellery designers Zoe & Morgan have created their new boutique space, showcasing a beautiful selection of handmade, delicate and style-focused jewellery and – most importantly for me – their new collection of engagement and wedding rings. With graphic prints on the walls, flowers and plants everywhere and beautiful vintage display cabinets and furniture, the store has clearly been as lovingly designed as the jewellery within it.
Zoe & Morgan was started by siblings Zoe, Morgan and Ruth in London in 2005. As children of a silversmith and an upbringing that took them all over the world, their influences range from talismanic, tribal and cosmic patterns and motifs, with a strong free-spirited feel underpinning all the collections, reflective of their bohemian childhood and love of the outdoors.
Recently diversifying into engagement rings and wedding bands, the bold yet minimal style and silhouette the brand is known for has been distilled into a collection of sharp-looking, sophisticated rings with an unusual geometric edge, with graphic lines and great use of negative space that give the pieces a contemporary and easy-to-wear feel.
The strong geometric designs which are the essence of the Zoe & Morgan brand have translated perfectly into this engagement ring collection, which holds true to their linear, graphic style, but in a more luxury, classic way. For a low-key, stylish engagement ring with a non-conventional edge, this London based boutique is well worth a visit. Find it at: 48 Chalcot Road,London NW1 8LS, or visit www.zoeandmorgan.com.
For more engagement ring inspiration have a look at our Gallery