Pyür and mental...

Ooh we like this little weird company called Pyür (from France), specialising in only one little product, and then creating several subtle variations around the random little theme. Crazy but amazing...

18k rose gold with emeralds

18k rose gold with black diamonds

We love the randomness though...straws as pendants that can unscrew and hang round your neck. Why? Why would someone create a whole line consisting entirely of these?

On the equally crazy website (nice music) you can specify rose or white gold, and the colour of your stone - white or black diamond, ruby, sapphire or emerald, to add either on the skull or snake eyes, or as the stunning tiny reversed stone at the tip of the straw.

18k rose gold with black pearl

Whimsical, pointless, beautiful, ridiculously niche...everything we love about fine jewellery...

All images copyright Pyür 2010