Me and Mr Jones...

Ok, so we've found another London-based jeweller to add to our top 5 jewellers of the moment. Despite being a newcomer to the jewellery scene, Dominic Jones managed to recruit Alice Dellal, Lizzy Jagger and Eliza Cummings for his new LookBook to present his first collection.

In a similar vein to our other designer du jour, Hannah Martin, Jones makes strong, solid golden pieces with a punky feel, yet his prices are a great deal more accessible than Martin's. This, he claims, is part of his plan. He creates the piece - such as the gorgeous 'Claw' ring - in brass, and then adds a thick gold plate; resulting in a much lower price point than his rival, but still giving a weighty, expensive feel.
His unisex jewellery is already creating a buzz here in the UK as well as in the US, no thanks in part to his business partner (and muse, it seems) Alice Dellal, who has invested in the label. She apparently fell in love on the spot with one of his rings and immediately wanted to be involved.
We don't blame her - we seriously love pretty much all of the collection, especially the rings and 'thorn' earrings; and - hooray! - Dominic's clever pricing means it's accessible to us even in these hard-up times. Prices range from a reasonable £100 upwards - have a look at the whole collection and the shoot at www.dominicjonesjewellery.com.

All images copyright Dominic Jones London 2009