The genius of Solange: Part 1

Help we can't breathe...the new Solange Azagury-Partridge website is here.


Solange Azagury Partridge started out by carving a niche in the fine jewellery market unlike any other. With no formal training and a new baby preventing her from working in an office (ah, we love that), she started out by designing her own engagement ring to much praise from her friends.


Her almost total disregard for traditional subjects, styling and commerciality has made her pieces so completely desirable. The subject matter skips around happily from deep dark gothic influences to crisp clean science and maths, yet her style is instantly recognisable.


A browse through her website leaves us feeling confused and a bit dizzy - do we want the whimsical enamelled cloud ring? A simple CND diamond 'Tattoo' ring? If we're getting engaged we want a Supernova multicoloured diamond and opal ring.? A Smartie Poison ring? Seriously we feel sick. There's too much good stuff.



Therein lies the genius of her design - there's actually something for everyone (who has the cash or is willing to sell a kidney). Whether you're after a simple eternity diamond ring, a crazy techno multicoloured diamond extravaganza, a cute enamelled daisy, Pop-Art inspired pink lips (below), or classic slinky draping chains...it's all here.


And usually with a stunning detail - opening lids of rings, twisting and spinning elements...the mastery of the craftsmanship contributes to the well-deserved hefty price tag.


It actually makes us question our own style - what do we really like? We're bombarded by so much beauty that we want it all - gothic, classic, whimsical, graphic, rock, 80s, Pop-Art...the list goes on. She is appealing to the inner fickle nature of us all...we want to be able to be so many different things as the days, weeks and months go by - and this is the designer to stand by us for those years to come.

More shots from the site to come - in the meantime, if there's one site you visit today, make it this: www.solangeazagurypartridge.com.

The store is located at 187 Westbourne Grove, London W11 2SB in the UK, and 809 Madison Avenue, New York, NY10065 in the US.

We'll stop gushing now. Part 2 coming soon, featuring more frenetic, kinetic wonders from SA-P.

P.s. Even if you don't like jewels, the graphics on the website are ace:


All images copyright Solange Azagury Partridge 2009.