The Cut is a London jewellery blog showcasing the most innovative jewellery designers, as well as fresh and unique engagement ring ideas. We offer free advice, whether you're looking for a diamond engagement ring or other piece of bespoke, handmade jewellery, and can point you in the right direction of a highly skilled, independent London jewellery designer.
We believe in the value of skilled craftsmen; independent fine jewellers who specialise in bespoke luxury rather than mass-made production. Innovative, beautiful, original design with integrity; not easily found in today's 'fast-fashion' market.
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The traditional diamond engagement ring is more recent than diamond dealers and advertising campaigns might have you believe. Before De Beers, the jewellers, coined its “A diamond is for ever” advertising slogan in 1947, experts say the ring – if it were a ring at all – would probably have been designed around a coloured stone.